It was in the early Twentieth Century that one Sir Ernest Gowers (1880-1966), a senior British civil servant, hated the bureaucratic language of government departments so much that he began pushing for reform. However it was not until after World War 2, when he was in retirement, that he got around to writing the booklets that put Plain English on the map: Plain Words (1948), ABC of Plain Words (1951) and The Complete Plain Words (1954). The latter, despite being primarily intended for civil service use, went viral (in a genteel 1950s sort of way) and has been in print ever since. Over the years many have built on Gowers' work, and Plain English movements have sprouted across the world.
Yet the waffle persists.
One reason is the widespread misperception that Plain English essentially comprises replacing big words with little words, limiting sentence length and deleting the most egregious verbiage. I have nothing against deleting the verbiage (at the risk of endorsing a simplistic approach that neglects the fundamentals of good writing); rather it is the limiting of word and sentence length that concerns me. The problem is that some would-be writers accept such limits as gospel and go on to produce stilted, imprecise writing that gives the cause a bad name. Meanwhile, those with a love of the language, who should be Plain English’s greatest supporters, reject this ‘dumbing down’ and stick to the way they have always written. Is it any wonder Plain English has such a long way to go?
At this point some elaboration is called for, lest you take my reluctance to condemn ‘big words’ as licence to indulge in your baroque writing style (only joking). Simply put, Plain English uses the best word for the job, whether it be familiar or not, abstract or concrete, short or long. That doesn't mean we shouldn't prefer the concrete over the abstract and so forth; of course we should, but only when dealing with synonyms.
Synonyms, however, are rare birds. Those pairs we call synonyms are usually separated, at least subtly, by tone, nuance or usage. To compromise here is to compromise meaning, and if a writer’s task is not to produce meaning, then what is it?
By now you’re probably channelling Gowers to put me in my place. Fret not, I don’t presume to challenge his work, rather defend it. Gowers wrote that 'only the right words can convey the right meaning', and he did so without qualification (Plain Words, 1948, p3). Drawing on the work of others (including H.W. Fowler, of Fowler's Modern English Usage), Sir Ernest formulated three rules for writing Plain English (p34). Of the two relevant here, one favours the familiar over the far-fetched, the other precise meaning over the vague. The point is that the two are not mutually exclusive, and Gowers wants you to pick the most familiar word that conveys the desired meaning, precisely, regardless of how long it is.
Those who condemn the Big Word should instead promote the Strong Word, and that will most often be a noun or verb. Strong nouns and verbs are specific. Weak ones are suitable for any occasion, and suitably lacking in meaning. They therefore need the help of additional words, adjectives and adverbs, to convey the meaning inherent to stronger words. For example, 'big luxury car' conveys less meaning in three words than 'limousine' does in one. And think twice before using generic verbs such as ‘to be’, ‘to have’, ‘to go’, ‘to do’, ‘to make’ and ‘to say’. Use strong words to reduce your word count while increasing the impact of your writing. That’s Plain English.
Gowers had no problem with the Long Sentence either; he fought circumlocution, not long sentences. The two may cohabit in the work of the unskilled, but that’s hardly reason to surrender one of the tools of the trade. Sentences of over 40 words are common in Plain Words, and the first sentence in George Orwell's Politics and the English language has 35 words.
Good writers don't use long sentences just for the purpose of conveying meaning, as they know that variation in sentence length is essential to keep the reader’s interest, and that the ‘rhythm’ or mood of the writing often demands a long sentence, even an especially long one. Just as a short one is often used for contrast. This is not to suggest you should go out of your way to include long sentences – just use them when needed.
And while still on the topic of arbitrary limits, let's spare a thought for the passive voice. Granted, the passive is not entirely blameless – the uncaring use it so much, and with such ill effect, it’s no wonder we’re told to avoid it. And it’s often used to hide the truth. Nevertheless, the put upon passive belongs in the toolbox. One handy use is to shift emphasis, such as when linking paragraphs or sentences (as it did two sentences back). Just use the passive when it suits – it’s only a problem when used thoughtlessly. Choose with care and you’ll find the active naturally becomes the default.
You need the right tools to do your job. You can't afford to lay them aside for the sake of placating those who would lead you astray. So don't be bound by arbitrary limits – trust your judgement and write as you see fit, not by the numbers.